Wednesday, January 18, 2017

Book Review: 'Selling the American Muscle Car' by Diego Rosenberg

✰✰✰½ Take a trip back in time to a place where muscle cars ruled the road. These awesome performance cars are still highly coveted today. But back in the day AMC, Chrysler, Ford, General Motors, and Studebaker had to come up with creative marketing and advertising schemes to get these cars into people’s driveways. This was an era when the cars all had catchy names and plentiful options. Each manufacturer tried to outdo the others with races, auto shows, TV commercials, and gimmicks. Buckle up and take a fascinating trip down memory lane with this visual treat.

The Bottom Line: Filled with beautiful, glossy photos, this book will be appreciated by muscle car enthusiasts. Marketing and advertising students will also want to check it out. Recommended for libraries too. This was an interesting read, and I enjoyed looking at the both the color and black and white photos.

Details: Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s by Diego Rosenberg. Hardcover published by CarTech in 2016. 192 p. ISBN: 978-1-61325-203-1 Note: I received a free copy from CarTech in exchange for an honest review. This was made possible via the Early Reviewers program at LibraryThing. 

No comments: